Matthew Adeney  

News & Media
    › Het Parool
    › de Volkskrant
    › Trouw
    › De Morgen
    › HUMO
    › Libelle
    › TU Delft

The Vault

    › Karres en Brands
    › Zaida Oenema
    › Dataflex
    › Veteranendag
    › Muziekgebouw
    › Rock Rally
    › YPF Festival
    › NLRF 2013
    › Korzo
    › Borders
    › KABK

Matthew is a digital product designer working in Amsterdam with 10+ years experience in digital design and brand identity. I've worked with studio's such as Lava, Silo and Ontwerpwerk. Currently I'm designing online editorial experiences in Belgium and The Netherlands for leading news brands + magazines such as de Volkskrant, Het Parool, Trouw, Libelle, HUMO and De Morgen at DPG Media.




© Lava, 2013

2013 was the anniversary year of the Netherlands and Russia’s long bilateral relations. In the first half of 2013, the Netherlands offered a program with a variety of economic, cultural and social activities. The second half of this program took place in Russia. On April 8, 2013, Queen Beatrix and President Putin officially opened the bilateral year at the Hermitage Amsterdam.

        The Dutch Ministry of Foreign Affairs gave the assignment to develop the branding for the Netherlands-Russia year, for short NLRF2013. Because of the expansive amount of organizations and parties that were involved both in the Netherlands and Russia, the project contextually and visually needed to have a unified visual identity that is easy to apply and has a high degree of recognisability.